I have read both “The Tipping Point” and “Blink” by Malcolm Gladwell, and thoroughly enjoyed both books. Both of the books are very well written, and cover interesting topics worth checking out. “The Tipping Point” is about how trends start and take hold, here is an excerpt from the book:
Yawning is incredibly contagious. I made some of you reading this yawn simply by writing the word “yawn”. The people who yawned when they saw you yawn, meanwhile, were infected by the sight of you yawning–which is a second kind of contagion. They might even have yawned if they only heard you yawn, because yawning is also aurally contagious: if you play an audio-tape of a yawn to blind people, they’ll yawn too. And finally, if you yawned as you read this, did the thought cross your mind–however unconsciously and fleetingly–that you might be tired? I suspect that for some of you it did, which means that yawns can also be emotionally contagious. Simply by writing the word, I can plant a feeling in your mind. Can the flu virus do that? Contagiousness, in other words, is an unexpected property of all kinds of things, and we have to remember that if we are to recognize and diagnose epidemic change.
-The Tipping Point, Malcolm Gladwell.
Blink deals more with the psychology of split second decisions and why we make them. I don’t think I could pick a favorite between the two, they both are great in their own way!
Malcolm Gladwell also occasionally writes for “The New Yorker”, all of his writing is very readable and easy to understand.
Check out his site for more of his writing and to buy the books.
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